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Leadership lessons from Confucius: waiting for the right price

right price

子貢曰:「有美玉於斯,韞 而藏諸?求善賈而沽諸?」子曰:「沽之哉!沽之哉!我待賈者也!」
Zigong said: “If you had a precious piece of jade, would you hide it in a box for safekeeping or would you try and sell it for a good price?” Confucius said: “I would sell it! I would sell it! All I’m waiting for is the right price.” (1)

Pricing is one of the trickiest tasks in business. Set it too high and you risk putting off potential customers. Set it too low and you risk leaving money on the table – not to mention attracting customers who don’t appreciate the full value of the product or service you are offering. Continue reading Leadership lessons from Confucius: waiting for the right price