Just before I left for Embedded World, one of our interns asked me how we measure tradeshow ROI. An excellent question, and one that isn’t necessarily as simple to answer as you might think.
The most obvious and tangible way of measuring ROI is by tracking the number of new sales prospects or leads that you generate at an event. With the right CRM system in place, it’s possible to dig even deeper by tracking the revenue generated by the prospects and the types of products they buy so that you can build up a more complete picture of the long-term ROI. However, it is important not to get too carried away with these numbers because of a lot of other factors are generally involved before a sale is completed. Attracting the prospect is just the first step.
Continue reading Embedded World 2019: measuring tradeshow ROI
My team’s biggest and toughest job of the year comes right at the end of it when we have to update our annual VIA product guide. This is a painstaking task because of the need to check and recheck the specifications of all the different products we offer to make sure that they are correct when it finally goes off to print. It’s also an extremely important one too because it gives us the opportunity to think about how we position ourselves and define the value that we deliver to the market. Continue reading From embedded products to customizable Enterprise IoT systems
I’ve been digging through the notes I’ve made in my trusty Moleskine notebooks in search of nuggets of wisdom that I’ve gleaned in 2016. Continue reading Nuggets of wisdom
No matter how compelling your “big idea” might be, it is impossible to persuade everyone to accept it. How do you go about promoting it so that it reaches the right people who will endorse it and accelerate its adoption amongst the benighted? Continue reading Big ideas and key influencers
Pitching for new business is a complex process that can involve hundreds of working hours and stretch the resources of even the largest advertising agencies – all without the guarantee of winning the account in the end. Continue reading The Levitan Pitch. Buy This Book. Win More Pitches.