There are many ways to look at the emerging autonomous vehicle market landscape. I like to keep my own view of it as simple as possible by breaking it down into three segments.
The segment that grabs the lion’s share of the attention is the one for new-build vehicles. This is of course no surprise given the huge investments that all the world’s auto manufacturers are making into integrating semi-autonomous driver assistance and features into their latest models and developing fully-autonomous vehicles in the future. Then of course there’s Tesla, the big daddy of them all. Despite its miniscule market share, it certainly leads the rest of the industry in terms of consumer perception because of the superior user experience its vehicles deliver. Continue reading A brief look at the emerging autonomous vehicle market landscape