Tag Archives: iPhone

Notes from the field: Apple car rumors not much of a surprise

Apple car

A couple of glorious hikes up the Four Beasts this weekend inspired some thoughts about the rising flood of rumors about Apple developing a car.

While I have no way of knowing whether these rumors are true, they certainly do not come as much of a surprise. Forget analyst noise about low margins and other challenges of entering the automotive market. From a strategic perspective, Apple has no choice but to join the fray in order to establish leadership in the development and integration of emerging AI, Lidar, cloud, wireless, and related autonomous driving technologies. If it does not, the company risks falling behind others that are already taking the leap. Continue reading Notes from the field: Apple car rumors not much of a surprise