Confucius said: “If a ruler is able to govern a state by observing ritual and showing deference, what more does he need to do? If a ruler fails to accomplish this, what use is ritual to him?”
A while ago, we signed an agreement to participate in an industry event in the US. This was the first time we had done business with this company, and I was impressed with the efficiency of the rep that we were dealing with. That is until she suggested almost immediately after we’d signed the document that we take part in another event half-way across the world in a location that was not a strategic priority for us.