Tag Archives: Coffee

China coffee market: the quest for novel experiential offerings

Alibaba have published an interesting overview of the Chinese coffee market on their Alizila website, even if it somehow neglects to mention the potential impact of emerging local players such as Luckin.

The key takeaway for me wasn’t so much the big numbers that the report throws around, but the two key consumption trends that it identifies: namely, the move to “premium artisan products” and the quest for “novel experiences.”

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