Notes from the field: heralding the lunar new year at the VIA weiya

VIA company weiya

I never feel that the new year has truly started until we have our company “weiya” (尾牙) to herald the imminent arrival of the Chinese Lunar New Year. It’s always fun to catch up with colleagues from throughout the world that I haven’t seen in a while, not to mention celebrate major career milestones with ones who have completed ten or even twenty years with the company.

We held our Taipei weiya last night. The China grand tour begins on Friday with a banquet in Shenzhen followed by events in Shanghai and Beijing next week. After that I will go on to our office in Fremont for a few days before finally returning to Taiwan for the actual Chinese New Year Holiday, which takes place from January 23 to January 29. By that time, I’m sure that even the loudest firecrackers won’t be able to wake me from my slumber!

VIA weiya

These events also give us a great opportunity for sharing our strategy for the year ahead with colleagues from our global offices and make sure that they are all onboard with it. Even the best videoconferencing technology is no substitute for face-to-face communication when it comes to setting the right direction. You can achieve far more in an eight-hour meeting than by sending a thousand emails. Never underestimate the importance of context and nuance.

2020 looks like it will be a very interesting year as we accelerate our transition from the embedded market to the vehicle safety market with our VIA Mobile360 systems. Over the past three years, we have made significant investments in the development of ADAS, DMS, and Surround View technologies for commercial applications and worked with customers on installations as diverse as safety kits for forklifts, dual-camera dashcams for taxis, and ruggedized kits for mining. This year, our number one goal is to promote these solutions more widely in this burgeoning market.

ISC East 2019

From a marketing perspective, this represents quite a challenge as we move beyond our traditional embedded customer base to one that is much more diverse in terms of use cases and industries. It promises to be a lot of fun as well given how quickly the auto market is changing as a result of the proliferation of new assisted and autonomous driving technologies and on-demand passenger and business models.

Time for me to buckle up and prepare for the exciting ride ahead. Just about the only thing I can predict is that there’ll be plenty of twists and turns along the way.

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