I can’t say that I was too surprised to see a couple of robots lurking around the lobby when I first checked into my Beijing hotel. The rate of new technology adoption is much faster in China than other countries.

Even though one of the machines was being touted as a service bot for delivering items to guest’s rooms, I would suspect that the main value of the two devices currently lies as a marketing tool. They certainly attracted enough attention and social media engagement from both domestic and overseas visitors to justify their cost. But I don’t think it will be too long before such machines will be able to carry out more business-critical tasks like checking in guests using facial recognition, booking cars and taxis for them, and securing reservations for VIPs in exclusive restaurants. Of course, some human staff will still be required to add a personal touch to the guest experience – but not quite as many as now I would guess. Continue reading Notes from the field: hotel service bots & porcine facial recognition systems →