As the wonderful Stacey Higginbottom pointed out in a recent article on her excellent blog, it can be all too easy for startups to underestimate the challenges involved in bringing a home security camera or IoT device to market.
The path from initial idea to mass production is an arduous one that requires multiple areas of experience and expertise. Despite all the hype about Shenzhen as the global Maker City, finding the right manufacturing partner requires a lot more time and effort than strolling around Huaqiangbei market in the hope that you might run into a guy with a factory.
Moving beyond a single product to creating and implementing a long-term roadmap covering multiple devices to meet diverse needs in the market place is even more of a challenge – adding ever greater levels of costs and complexity to the business. Continued investments in software and AI development will also be required as consumers demand increasingly sophisticated applications and services from their devices.
On top of that, marketing and sales costs are sure to be high in order to build a strong brand and customer base in what is already an extremely competitive market place. Do we have all the resources, expertise, and skillsets to meet all these challenges? This is the critical question that not only startups but established companies as well should be asking themselves before finalizing their strategy for the home security and IoT device segments.
With VPai Home, we enable startups and established companies alike to free up precious resources by minimizing their product R&D and manufacturing costs. By providing a scalable platform for long-term hardware, software, and AI development, we can deliver a rich pipeline of cutting-edge products that provide our customers with a competitive edge in the market place.