Virtual reality


What role will Virtual Reality play in the embedded market? This is a question we’ve been examining as we look to the future.

Judging by the enthusiastic response we received when we demonstrated HTC VIVE at our booth at the China Hi-tech Fair in Shenzhen last week, we do believe that VR has huge potential for applications such as retail, travel, real estate, and education – indeed any business that requires the immersive visualization of experiences and spaces.


Take the hotel industry as an example. Is it enough for a five-start resort to show a few carefully-selected images and short video clips on their website in order to whet the jaded appetites of world-weary travelers? Or would it be more effective to provide potential guests with more immersive ways of exploring the experience they’ll enjoy during their stay there – from the brilliant blue water lapping against the fine white sand on the beach to the succulent seafood sizzling on the barbecue grill by the swimming pool?


The answer to these questions is pretty obvious. The challenge lies in facilitating the production of the appropriate content and the development, deployment, and management of Virtual Reality systems and applications that enable consumers to explore and experience the content in fun and interesting ways.


In a nutshell, this is the opportunity we see for ourselves as we build up our capabilities in the VR space. At this stage, there are still a lot of questions about the future of Virtual Reality in the embedded market, but one thing’s for sure: it’s going to be a fascinating ride.


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