Video Walls on Beijing Wangfujing

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As one of the premier shopping streets in China, Wangfujing (王府井) may not necessarily be typical for the rest of country but it certainly sets the trends for retail districts in other cities to follow.

One thing I noticed when taking a stroll down the street last week was that large-scale video walls are sprouting up on the fronts of many stores to lure in passers-by and promote quite a bewildering variety of items, ranging from clothes and drinks to movies and TV shows.

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Given that video wall installation costs are continuing to go down and the content management and content creation software tools are getting much easier to use, there’s no doubt that more and more large-scale video walls will appear – not just on Wangfujing but also in all the other major shopping streets throughout the rest of China.

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