Beijing Supermarket Digital Signage

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The supermarket near our Beijing office may not have had a huge video wall adorning its entrance like many of the high-end stores on Wangfujing, but it did have a very well-designed digital signage system inside with a large number of screens placed at strategic locations pumping out a wide variety of promotional and advertising content to catch the attention of shoppers.

In short, the system provided an excellent example of the content broadcasting model for retail digital signage that is growing rapidly throughout the world as stores look for new ways to promote products to their customers. However, the real magic will only start to happen when retailers deploy systems that enable shoppers to interact with the content through mobile apps and wireless beacon technologies.

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Given that smart phone usage is so high in China, it won’t be long before that starts happening.

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