An Immersive Experience


Video walls and digital signage systems don’t just have the potential to change the way we shop but also promise to have a major impact on the arts, judging by the wonderful performance I recently saw at the closing ABAC dinner at the Great Hall of the People.

A huge multiple screen video wall display provided the perfect backdrop for the event, dynamically changing its colors and themes to blend in with the dancing and singing of the performers.



Talk about a totally immersive experience: a perfect blend not only of the physical and the virtual but also content and context. Just imagine the possibilities with a Shakespeare play or a Wagner opera. One day, all performances will be carried out this way.


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