Confucius said: “Wealth and status are what people desire; but if they can only obtain them through improper ways, they should not pursue them. Poverty and obscurity are what people detest; but if they can only escape from them through improper ways, they should accept them. If a leader abandons goodness, how can he live up to that name? A leader never abandons goodness, even for as long as it takes to eat a single meal; in moments of haste and confusion he still stays true to it.”
A leader pursues goodness as an end in itself, not because they will receive any material or social benefits but because it is the right thing to do.