Companies fail when they become rigid and inflexible. The key responsibility of a leader is to make sure they remain supple and agile so that they can weather the inevitable storms they face and come out stronger.
When alive, people are soft and supple.
When dead, people are hard and stiff.
All things like plants and trees are soft and tender while alive.
When they are dead, they are dried and withered.
For this reason, the hard and stiff are companions of death.
The soft and supple are companions of life.
That’s why a powerful army will never win.
An unbending tree will easily break.
The hard and strong will fall.
The soft and supple will rise.