Beijing Supermarket Digital Signage

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The supermarket near our Beijing office may not have had a huge video wall adorning its entrance like many of the high-end stores on Wangfujing, but it did have a very well-designed digital signage system inside with a large number of screens placed at strategic locations pumping out a wide variety of promotional and advertising content to catch the attention of shoppers. Continue reading Beijing Supermarket Digital Signage

Smart Mobile Moments

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When I was at Beijing Airport in November preparing to fly back to Taipei, I couldn’t help noticing a video running in the corner of one of the large digital signage systems there depicting a number of futuristic “smart mobile moments” featuring smiling faces gathered around a tablet or smart phone sharing some amazing new nugget of information or special product discount. Continue reading Smart Mobile Moments